Search Results for: content marketing

Hack your content marketing in 2019?

Hack your content marketing in 2019? Less than a week before his assassination in 1968, Martin Luther King delivered a sermon at the National Cathedral of Washington where he mentioned the following; “One of the great liabilities of life is that all too many people find themselves living amid a great period of social change
Continue reading

A content marketing model that you can’t ignore

A Content Marketing model you can’t ignore Few years ago, when online marketing was still new in Mauritius, just being “decent” in your communication was acceptable by brands. Content marketing was just a word thrown in and everyone tried to make sure important information reaches your audience by any means possible. Today, times have certainly

Continue reading

Content Marketing History

Content Marketing evolved over the past few decades from usual prints to a world governed by digital communication. Find below an infographic from Content Marketing Institute depicting its evolution. Get this infographic in pdf here

Social Media Marketing in Mauritius

0.72 Million Mauritians are active on social media with an account on at least one platform.Social media marketing in Mauritius is by far the most used online strategy by businesses to convert leads into customers. With an increasing internet penetration rate, more customers are going on social media to know more about products and services.Yet,

Continue reading

Digital Marketing Decks

From Purpose to Marketing is a model created to help organisations to reach out to their audience in the most authentic ways while staying true to the “Why” they exist. If you are looking to go one step ahead of your competitor and be a differentiator, this model will walk you through all the different

Continue reading