Search Results for: content marketing
A Content Marketing model you can’t ignore Few years ago, when online marketing was still new in Mauritius, just being “decent” in your communication was acceptable by brands. Content marketing was just a word thrown in and everyone tried to make sure important information reaches your audience by any means possible. Today, times have certainly
We often read that content is king and truly it is. But, the role of the king has changed over the past decades. It went from providing a one-way information to his audience to literally walking the talk among his subjects. In this post, I will explain the link between your brand’s customer experience and
Content Marketing & Search Marketing | The Love Story
Content Marketing evolved over the past few decades from usual prints to a world governed by digital communication. Find below an infographic from Content Marketing Institute depicting its evolution. Get this infographic in pdf here
Content marketing is far from being an isolated way of disseminating information to Mauritian customers. Rather, it forms part of a whole digital marketing ecosystem where it plays an important role in generating relevant content at the right time to the right audience and within the right medium.
See this infographic on Venngage.
0.72 Million Mauritians are active on social media with an account on at least one platform.Social media marketing in Mauritius is by far the most used online strategy by businesses to convert leads into customers. With an increasing internet penetration rate, more customers are going on social media to know more about products and services.Yet,
From Purpose to Marketing is a model created to help organisations to reach out to their audience in the most authentic ways while staying true to the “Why” they exist. If you are looking to go one step ahead of your competitor and be a differentiator, this model will walk you through all the different